My Portfolio
Welcome to my portfolio! Feel free to explore. Let's create something beautiful together!
Please be advised specific material has been redacted for client privacy.
Altar'd State Brand Audit | 2023
A comprehensive deep-dive into the Altar’d State brand, spanning campaign strategy, creative development, content calendars, and social media performance. I evaluated what resonated with the audience, what fell flat, and identified clear opportunities to evolve the brand’s storytelling.
The result? Actionable insights that shaped future campaigns with stronger alignment between brand values, customer engagement, and marketing execution.
Social Media Portfolio| 2023-2025
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On-screen Presence
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Social Moments I’ve Styled & Planned
Talented graphic designers created artwork for the illustrations. My strength is outlining the concepts and mobilizing execution. Though I can get by with canva design as needed:)
Sweater Stack (2nd slide)
Shot List Sample Summer Campaign | 2025
Developed a comprehensive shot lists for Altar’d State, AS Revival, and Vow’d to streamline seasonal campaign production and maximize shoot-day efficiency under direction of Altar'd State Creative & Photography Director. Created detailed documents that aligned the entire creative team—from styling and on-set operations to post-production editing—ensuring a smooth campaign launch.
This process supported a seamless rollout of final creative assets, culminating in a standout summer campaign that reflected each brand’s unique identity while maintaining operational excellence.
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CMA Fest Campaign | 2024
Served as project manager and brand voice lead for Altar’d State’s official CMA Fest partnership, activating a multi-day experiential campaign in Nashville, TN.
Oversaw team coordination, event execution, and influencer engagement to ensure absolute cohesion across all touch points — from in-store pop-ups and on-site activations to social media giveaways and artist outfitting.
The result was a high-energy, on-brand presence that amplified awareness, deepened audience connection, and celebrated the brand’s Tennessee roots during one of the year’s most high-profile country music events.
Ad Placement Strategic Brief | 2024
Created strategic ad briefs to highlight the brand’s most prominent looks and best-sellers for the Fall II campaign, ensuring immediate placement across Meta and Google. Outlined clear creative direction, priority products, and platform-specific specs to streamline production and accelerate go-live.
These targeted ad packages maximized sales potential at launch, maintained consistent brand voice, and optimized performance during a key seasonal selling period.
Juliska Campaign Proposal | 2023
A creative partnership with Juliska & Capucine De Wulf to launch a love-themed collection for the young entertainer at heart. Featuring whimsical tableware and fashion jewelry designed by co-founder Capucine De Wulf, the campaign blended storytelling, product photography, and social media strategy to capture the collection’s playful elegance.
The result was a cohesive launch porposal that celebrated both brands’ artistry while inspiring customers to gather, celebrate, and share in style.
Clayton Homebuilding Group Video | 2025
Produced a high-impact opening video for Clayton Home Building Group’s annual conferences, viewed by audiences of over 1,000 team members. Managed the full production schedule, coordinated interviews, archived visual assets, and collaborated directly with CEO Kevin Clayton and the marketing leadership team.
The result was a dynamic, brand-aligned piece that set the tone for each event and reinforced the company’s vision across its nationwide sales force.
Mingle Mocktails Newsletter | 2025
Crafted and distributed to retail and distributor partners, the August edition introduced Mingle Mood — our newest 0.0% ABV line extension infused with functional ingredients.
The newsletter celebrated It also celebrated key brand moments, from sales wins and retailer progress to Forbes recognition and influencer collaborations, keeping partners informed, inspired, and ready to activate.
